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Arizona Lottery Shoots for the Stars with Modern New Look and Redesigned Logo
This fall, the Arizona Lottery unveiled a redesigned logo, refreshing the 33-year-old brand with a new look aimed to excite players now and in
the future. The new logo features a modern take and contemporary style, conveying the fun and entertaining qualities of the brand.
In-depth research and analysis of how and why players are attracted to the brand prompted the Arizona Lottery to transform the brand and
logo. Several logo options were tested with Lottery staff, retailers and players, ultimately guiding the new look. The brand refresh was
a planned 2015 activity, scheduled to support the expansion of new games and projected sales growth.
"This exciting refresh of the Arizona Lottery brand makes it more appealing to our enthusiastic players and more relevant in today's marketplace,"
said Jessica Reimann, director of Marketing and Advertising for the Arizona Lottery. "Ultimately, the Lottery's goal is to continue to achieve
record-breaking sales year-over-year, which fund a variety of public programs that enrich the lives of Arizona citizens."
The new logo, designed by the Arizona Lottery's Agency of Record LaneTerralever, conveys the fun, unexpected, and entertaining nature of the many
games the Lottery offers. The color palette is representative of the wide-open skies and opportunities in Arizona, as well as the rich heritage
of the state. In addition, the star also serves as a sign of hope - conveying the wishing and dreaming experienced when a player picks up an
Arizona Lottery ticket.
The redesigned logo marks a significant milestone and the start of a new era for the Arizona Lottery. The rollout of the Arizona Lottery's new look
will take place over the next year and will reach all 2,800 retailers.
For more information about the Arizona Lottery's new logo, visit ArizonaLottery.com.
The Arizona Lottery is a Diamond Sponsor of the League. Arizona Lottery programs enrich the lives of Arizona residents and families by funding
educational opportunities, health and community initiatives, economic and business development programs, and the environment.
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League of Arizona Cities and Towns
1820 W. Washington St.
Phoenix, AZ 85007
Phone: 602-258-5786
Fax: 602-253-3874
http://www.azleague.org
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